Posted: 20 September 2013

Join our Social Media Week session, 'Tough to talk about'

We work with some of the UK's most vulnerable children, so we know first-hand how hard it can be to talk about sensitive subjects. Sometimes we raise these kinds of issues on social media, perhaps as part of a campaign or a fundraising appeal.

I often wonder whether tools like Facebook and Twitter make it easier or harder to talk to our supporters about tricky topics. Do they help engage people, or make them shy away?

We’re opening this discussion with other organisations and everyone who is interested in social media. So on Tuesday, we’re hosting an event at the Museum of London for Social Media Week. Called Tough to talk about', it will be a question and answer session addressing the benefits and challenges of tackling sensitive issues online.

This is a great opportunity to learn what tactics work well, which ones don't, and how social media could help you leverage support for things that have been traditionally tough to talk about.

Please join us – it should be a really interesting session about addressing difficult issues.

Our panellists

The discussion will be chaired by our Digital Director, Emma Callagher. I’ll be there. 

Joining us on our panel will be:

Abigail MacDougall, Digital Manager, Time to Change. Abigail oversees the Time to Change website and vibrant online community, which has a growing network of over 150 bloggers, 121,000 Facebook followers and 44,000 Twitter followers. Set up to challenge the myths and discrimination that people with mental health problems face, even though mental illness affects one in four of us, Time to Change’s message is that it’s #timetotalk. By starting conversations about mental health through social media and empowering people to share their personal experiences through blogs, they’re helping thousands of people to break the silence that keeps the social stigma so entrenched. 

Emma McQuillan, Senior Digital Manager, NSPCC. Emma recently led the digital aspect of the NPCC’s Underwear Rule campaign, encouraging parents to #talkPANTS and keep their children safe from abuse.

Ilona Pinter, policy lead on asylum and immigration policy, The Children's Society. Much of Ilona’s work focuses on unaccompanied asylum-seeking children, victims of trafficking, and refugee and migrant families. An active Twitter user, Ilona is also co-chair of the Refugee Children’s Consortium and sits on The Office of the Children’s Commissioner’s Asylum Advisory Board.

Amy Witter, Planner for AMV BBDO. Amy has worked on several campaigns for the Metropolitan Police, including My Decision, a website providing advice for rape victims and a campaign called Who Killed Deon?, which educates young people about joint enterprise.

Details – be sure to register

When: 11.00 – 12.00, Tuesday 24th September

Where: Terrace Gallery, Museum of London, 150 London Wall, London, EC2Y 5HN (map)

Cost: Free

Tea and coffee: Provided

Registration: To attend, register in advance

Questions: Please feel free to send any questions my way.

If you are unable to make it, please share this with anyone you know who might be interested in coming along. 

 

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